Abraham Lincoln famously said, “You cannot fool all the people all the time.” This simple sentence carries a profound message, especially in today’s world.

If we observe modern society, we often see individuals and institutions trying to influence or manipulate people for their own benefit. In business, for example, some companies advertise only the attractive side of a product while hiding its long-term costs. Credit cards are a good example: they promise convenience, rewards, and financial freedom, but irresponsible use can easily trap consumers in debt.

The same principle can apply to politics. Instead of focusing on fundamental issues such as employment, education, healthcare, and economic development, political debates sometimes shift public attention towards emotionally charged issues such as religion, outside crisis etc that distract citizens from questioning policies and governance. When people stop asking questions, accountability weakens.

However, Lincoln reminds us that deception has its limits. People may be misled for a while, but they cannot be deceived forever. Eventually, citizens begin to recognise when someone is acting against their interests. Awareness grows, critical thinking develops, and people start demanding honesty and transparency.

This idea resonates with Karl Marx’s analysis of history. Marx argued that much of human history has been shaped by conflicts between different social classes, particularly between the bourgeoisie (the owners of capital) and the proletariat (the working class). Whether or not one agrees with all of Marx’s conclusions, his work emphasises an important point: people eventually become conscious of the structures that shape their lives and begin to question them.

The same awakening occurs when young people think independently instead of accepting everything they are told. They ask meaningful questions: How will these policies improve our lives? Will they create jobs? Will they strengthen education? Are they serving the public interest or merely protecting those in power? A society progresses when its citizens develop the courage to ask such questions.

This is why Lincoln’s quotation remains timeless. It is not merely a warning against deception; it is a reminder that an informed and vigilant public is the strongest defence against the misuse of power. Those in positions of authority—whether politicians, bureaucrats, business leaders, or other influential figures—must ultimately remain accountable to the people they serve.

Many Scandinavian countries provide useful examples of this civic culture. Citizens there generally have high levels of public awareness and trust, but they also demand transparency and accountability. Consumers readily challenge unfair business practices through strong legal institutions, and governments are expected to justify their decisions openly. Such societies demonstrate that democracy flourishes when citizens are informed, active, and willing to hold both public and private institutions accountable.

The day every citizen develops this level of awareness, power will no longer be a tool for exploitation. Instead, those who govern will understand that their true responsibility is to serve the people, not to manipulate or take advantage of them. Lincoln’s words therefore remain a timeless reminder: deception may succeed temporarily, but an awakened and questioning society cannot be fooled forever.